Sabopiù - Comunicati Stampa

09.10.2011 |
The news that the world of Living was awaiting

Sabo Roma at Fair of Rome From 22nd to 24th September 2012 together the best exhibition centre of Central Italy and a brand with 28 years of market presence Where? In Rome, at Fair of Rome: the best exhibition venue of Central Italy. When?From 22nd to 24th September 2012, the period in which the world of Living needed an opportunity to make a strategic and quality meeting between demand and supply. Who? Sabo Roma: an event that boast 28 years of market presence, an authoritative and consistent brand that, in the national scene, represents a virtuous exception, hardly comparable to other similar experiences. Why? Simple, because we needed a trade show like this. Because the sector operators have long demanded it. Because the constant growth path of Sabopiù could only meet and marry the extraordinary potentialities that a structure such as Fair Of Rome can provide. The news that the world of Living was waiting for has finally arrived: the National Showroom of Innovation and Trends in Gift meets Fair of Rome. For Sabo Roma the choice of an exhibition centre in the Capital is, first of all, a requirement: to find an ideal home for its ever-growing project. It is thus created a perfect union between a brand in evolution, careful to perceive the new dynamics of market, and a modern exhibition centre, central in terms of logistics and marketing strategy, which , in turn, intended to propose a concrete and credible event for specialists for what concerns the Living. On the one hand advanced technologies, comfortable services, ease in reaching innovative exhibition centres and in line with the current needs of exhibitors and buyers, on the other hand the Fivit experience, a team of professionals up to date and ready for change, who know , as few others, the field in which they operate, and who never improvises , but propose a reliable and authoritative message. This is the meeting of two roads that have the same direction: innovation and offering of tools for growth to partners. Sabo Roma arrives in Rome to offer to partners, not a clone of dispersive and inconvenient events, no longer in line with the current market needs and no longer internationally competitive. Not a fair that is born an dies in a season because of lack of innovative contents and of input for an overall growth of the sector. Sabo Roma chooses Fair of Rome to convey better its identity. Not a pachyderm standing on itself, but a lynx at a cracking pace and forward-looking-eyed. Sabo Roma, therefore, remains coherent with its mission, that of a fair-sized man : careful to customer needs, easy to visit, concrete, proactive, friend of visitors and exhibitors. Inside the National Showroom of Innovation and Trends in Gift, in fact, a visitor knows that he has at his disposal a friendly and comfortable environment in which he interacts and does business with exhibitors who they have known for years, but also he can open himself to innovations of companies that are new and able to represent original emerging trends in the world of Living. No confusion, all the time you need, services at the fair...a careful organization! It’s an event that can represent fully the world of Living, exalting a new concept of sales point, combining the exhibition aspect with an overall proposal that it’s not possible without appropriate solutions for the sell-out enhancement, without targeted marketing actions and careful strategies of communication. Because an exhibition event , in 2012, has a reason to exist only if it’s able to put together professionals, exhibitors and retailers in a creative way. The connecting link, the keystone, the way to go.

10.07.2011 |
SABO ROMA – SEPTEMBER 2012 - Italy

THE NEW MODEL OF TRADE SHOW AT FAIR OF ROME It will be called ‘Sabo Roma’ and it’s the natural evolution of ‘Sabopiù’. It will be a man-sized fair, but capable of great things. It will take place on 22-23-24 September 2012 at the exhibition centre of the Capital. These are the basic information about an innovative project, about a new exhibition model that arises on the foundations of a strong and concrete identity, result of an almost thirty years old experience, that of FIVIT, developed successfully on the front of exhibition offer. The project ‘Sabo Roma’, national showroom of innovation and trends in gift, is a real and effective reponse to demands of a growing number of specialized operators. It’s also a strategic event in terms of logistics: easily accessible from the South, from the Centre, of course, but also from Nothern Italy. Not a faded clone of dispersive events too slow in interpreting the rapid market changes. Not an attempt to replicate formulas already seen and no more in line with the needs of the sector , that are a great exhibition quality, and , above all, solutions to enhance the sell-out, a new language, focused actions of marketing and communication, a right balance quality-price and the instructions for a rapid growth. Not a pachyderm standing on itself, but a lynx at a cracking pace and forward-looking-eyed. ‘Sabo Roma’ is a winning idea. It is open to the outsiders and it plans special forms to involve the unskilled public, that can enter the fair and take part in every activity thought to empower the sales process, thanks to a fruitful synergy established between exhibitors and traders. Therefore, the last client will experience personally the new languages created for Living, an innovative and modern vision of the concept of Gift, how to live your own kitchen with flair and imagination. However, the client will be able to make an emotional experience of purchase. ‘Sabo Roma’ , at ‘Fair of Rome’, is going to exalt all the ‘Sabopiù’ peculiar aspects, that distinguish it from similar events at national level: capacity for dialogue and constructive meeting between exhibitors and buyers, possibility to open out to brands and innovative products, real opportunities to come in contact with a new type of sales point, which understands better tastes and demands of a more and more exigent client. That’s why the true testimonial of the project ‘Sabo Roma’ is going to be the same dealer that will be able to compare the experiences gained in the field with his workmates. Philosophy and thesis are much, but a verified and tasted solution is much more. ‘Sabo Roma’ is the world of living exalted to the nth degree, that’s why all roads lead to … ‘Sabo Roma’.

05.05.2011 |
See you at Arezzo Fiere e Congressi center

On the wake of successful 2010 edition, Arezzo-based show is already arousing approval and increased membership among exhibitors and visitors. SABO 2011 is just around the corner. Just as 2010 edition of Sabopiù closed, and confirmed the steady growth trend started in recent years in terms of attendance and turnover, FiVit staff set to work right away to prepare the forthcoming National Exhibition of Innovation and trends in gifts. The fair, which is reserved to professionals, will be held 24th to 26th September at Arezzo Fiere e Congressi centre. Sabopiù is willing to enhance brand impact, as well as its peculiarity as a place of excellence for presenting gift items, in all possible forms and expressions. Sabopiù both focuses on products’ best display, including many innovations in design, materials, procedures and designing purposes and creations, and on spreading new ideas for selling points and new tools for shop promotions. Acting on excellent 2010 results, present strategy pays heed to end users, their attitudes, their primary or secondary needs, and on the message of social usefulness that products may convey. Sabopiù is a “friendly” fair, meeting needs of both visitors and exhibitors, since it is meant to set up a fruitful relationship with all dealers, not only from a commercial viewpoint, but also in view of the contributions for an effective overview on the changing market and for useful ideas on the overall sector growth. Sabopiù helps exhibitors and visitors to keep more complex relationships, better fitting to the co-operation needed to meet new challenges posed by the market. This is the reason why Creative Store, a busy schedule including seminars, workshops and meetings where several exhibitors and sector professionals will offer visitors information and suggestions for effective retail promotion and sales’ increase, will be repeated on the first three opening days of “Salone Nazionale”. Moreover, the Counseling Service promoted by a team of sector professionals will be offered once again, giving opinions on specific projects, product launches, exhibition showcases, promotion and communication plans for shops and brands, free of charge. While a sizeable number of last year’s exhibitors confirmed their attendance in September 2011, many more trendy brands are joining the plan of a “friendly fair” as set by the Salone Nazionale dell’Innovazione e della Tendenza nel Regalo. As for visitors, FiviT staff are planning a package full of promotions and services that will make entrance to the fair extremely accessible. This is no exception for Sabopiù, it is a rule that repeats each and every year.

05.02.2010 |
From 17th to 20th, September In Arezzo Fiere e Congressi

The 26th edition of Sabopiù is a fair friendly for the retailers and buyers that visit it and the expositors that have chosen it. An effective and pragmatic formula thought and made to produce concrete results and boost the stores that turned a gift item into their identity and those that strategically introduce ideas-gifts into their selection. Fashion accessories, items for florists, bijoux, favours, handcraft creations, house decoration. And even more: wedding list items, tables and kitchens, occasional furniture, design objects, clothing products. The expositors have in common the product quality, the interest for innovation and the distribution diversification, the capacity to response to market changes. The location of the exhibition in Arezzo is strategic: it is a geographic location optimal for the visitors coming from all regions of Italy and it is a city enabled to offer natural, cultural, and oenology and gastronomy attractions.

05.03.2010 |
Visitor-friendly

Visitors have always been coddled in Sabopiù and this year they will be even more. In front of the professional update, the acquisition of new chances for development, useful tips to make the sell-out stronger and more competitive, the National Showroom of Innovation and Gift Trends suggests, after the successful 2009 edition, the Creative Store: workshops, seminars, theoretical-practical meetings, shows; an occasion for growth of professionals in the sector. Besides this, Sabopiù 2010 offers its visitors a Consulting Service: a pool of top-level professionals available free of charge to check projects, development plans, promotion and communication actions to enhance the activity of individual stores. Our fair offers products that help selling and ideas to sell better. The concessions for all visitors are confirmed and enriched: from the shuttle buses from the main Italian cities (Rome, Naples and Bologna), to free entrance to the fair, from the fuel bonuses as travel expenses reimbursement, to the special deals stipulated with the main Arezzo accommodation facilities. A friendly fair, in all senses. As Sabopiù!